100% Natural Products

PURE is committed to providing premium-quality products based on the best of science and nature. This philosophy includes the avoidance of artificial dyes, colors, flavors, sweeteners and other potentially harmful ingredients. Ingredients PURE selects for inclusion are natural, derived from natural sources, or made through natural processes. To the best of the company’s knowledge, its products do not contain genetically modified organisms (GMOs). Products with organic ingredients are listed on labels.